Marketing 101 for Government Relations & Advocacy
About The Webinar ROI, CPC, CTR, KPI, SEO?
Do these marketing terms sound like double-dutch to you?
The harsh reality is that if you’re in public affairs, advocacy, communications, or government relations, you need to have a healthy knowledge of digital marketing basics.
How else are you going to sell your message, issue, or policy suggestion to advocates, lawmakers or consumers?
In this webinar, our team discusses the basics of digital marketing courtesy of in-house experts who live and breathe this stuff every day.
ROI, CPC, CTR, KPI, SEO?